15 Things You Didn't Know About MASTERCARD

fifteen things you didn't know about MasterCard welcome to a Lux calm the place where future billionaires come to get inspired hello Alexis and welcome to another exciting original video presented by Alex calm today we revealing some interesting and surprising facts about one of the most recognizable brands in the world MasterCard in 1966 a group of banks formed the International Card Association which became mastercharge in 1969 ten years later the name was changed to MasterCard and the brand name became a dominant force in the market in the 1990s they launched the world's first global online debit program and their effective priceless campaign was introduced in 1997 MasterCard says that despite popular opinion they don't issue cards but are actually a technology company that enables secure transactions between merchants banks and card holders in more recent years MasterCard has been evolving in order to meet the modern demands of their users and to compete with digital payment services like PayPal for example the company spent 170 million dollars on advertising in the first quarter of 2017 to support the rollout of their new digital wallet service master pass they also acquired artificial intelligence company bright tirion in August 2017 despite all their efforts they have not been able to come close to overtaking their biggest rival Visa which claims over 50% of the market share in the global payments market if you are new here welcome be sure to subscribe and follow us on instagram at a luxe we are inspired by master cards incredible success ability to adapt forward-thinking nature and commitment to improving the world so let's take a closer look at this well-known company with the 15 things you didn't know about master car number one over 65,000 transactions are processed every minute each transaction is processed in just 130 milliseconds which is twice as fast as the blink of an eye an average of 65,000 sixty-eight transactions are processed every minute and the network handles twenty four point five billion instructions every second number two they changed their logo for the first time in 20 years in 2016 in an effort to modernize the brand and optimize it for more digital purchases MasterCard decided to change the logo that the company has had for the past 20 years in 2016 the new logo does not veer drastically from the old one since MasterCard wanted to maintain their strong brand identity so they kept some of the recognizable features that have been a part of their logo since 1968 the same the interlocking circles the red and yellow colors and the MasterCard name the brand name has moved below the circles with all lowercase letters because MasterCard wanted to de-emphasize the card part of their name to symbolize the evolution of digital payment this is the fourth time MasterCard has made changes to their logo number three the magnetic strip holds three tracks of information the magnetic strip on the back of all master cards holds three different tracks of information the first track contains your name expiration date card type and other personal data like your pin or credit limit the second track holds your account number and start date and the third track holds information for ATM use number four there are seven hundred and eighty seven million master cards worldwide as of the second quarter of 2017 there are a total of seven hundred and eighty seven million master cards in circulation worldwide 204 million of these are in circulation in the United States alone more than one point nine billion master cards have been issued in the history of the company which is more than the populations of Russia India Japan and Mexico combined number five MasterCard was listed at number seven on Fortune's changed the world placed fortune creates an annual list of 50 companies that are making an impact worldwide in social or environmental areas in 2016 MasterCard was ranked number seven for the second year in a row receiving recognition for their efforts to transform the delivery of humanitarian aid in 2015 the company launched the MasterCard aid network which is a digital voucher that uses chip enabled cards to easily distribute aid in disaster areas the cards allow those in need to receive food or other basic necessities in about two years time the aid network has helped tens of thousands of people around the world the top company on Fortune's list was JP Morgan Chase number six the CEO has worked for Nestle Pepsi and Citigroup a Jay Paul Singh Banga has been MasterCard CEO since 2010 the Indian American businessman began his career with Nestle in 1981 and later helped Pepsi launch its international fast food franchises in India also from 2005 to 2009 he spearheaded Citigroup strategy in the microfinance sector across the world he was also appointed to an advisory committee by US President Barack Obama in 2015 and the Government of India awarded him the civilian honor of the Padma Shri in 2016 number 7 MasterCard is working with the World Food Programme to provide 100 million meals in 2017 MasterCard and the World Food Programme announced their joint initiative to provide 100 million meals to school children in need around the world research has shown that every dollar invested in school meals brings an average economic return of $6 u.s. in the form of improved health and education for schoolchildren number eight master cards priceless cities gives card holders unique opportunities MasterCard created the priceless cities program that is available in more than forty five destinations that are accessible from eighty-two countries the program offers exclusive opportunities like exploring places in Saint Petersburg Russia going on a Haute Couture shopping trip with a personal shopper in Paris and enjoying behind the scenes VIP access to the Australian Open in Melbourne number nine MasterCard was the first company to use Holograms to combat counterfeiting the Holograms used on credit cards are made up of multiple layers of images that are taken from different angles and stacked on top of each other this prevents counterfeiting because multiple images cannot be scanned by an optical computer scanner or copied by a photocopier the technology is now used on multiple items like passports expensive electronics banknotes and more but MasterCard was the first to introduce the technology back in 1983 number ten three point six trillion dollars was spent on master cards in 2016 MasterCard is accepted at more than thirty five point nine million locations worldwide in 150 different currencies in about 210 countries in 2016 alone three point six trillion dollars was spent on master cards worldwide this sounds like a lot but it's nothing compared to the six point eight trillion that was spent on Visa cards in the same year if you want to find out some more about master cards main competitor click in the upper right-hand corner to watch our video of 15 things you didn't know about visa number 11 they have thousands of miles of data stored in their warehouse the data stored in their warehouse would fill 54 thousand four hundred and seventy miles of bookshelves and their network has enough fiber-optic cable to link London to Paris a total of about 300 miles the world data center for climate is reportedly the largest database on earth but mastercards global data warehouse is twice the size and generates enough power to light vatican city number twelve mastercard is the 52nd most valuable brand in the world master cards total revenue in 2016 was ten point eight billion dollars with total assets adding up to eighteen point six eight billion dollars this turns the company the 52nd spot on Forbes most valuable brands list one spot above JPMorgan MasterCard is also 52nd on the list of the most innovative companies 54s and market value and 59th in profit number thirteen they say Walmart one hundred and fifty tons of paper every year Walmart the world's biggest employer with 2.3 million employees uses master cards payroll cards instead of issuing regular paychecks this saves Walmart an incredible three hundred thousand pounds of paper every year which equals one hundred and fifty tons number fourteen they sponsor some of the best art and culture venues in the world MasterCard has a wide variety of sponsorships that span a number of industries including sports fashion entertainment food and drink and more in the area of arts and culture MasterCard has sponsored some of the finest venues in the world including New York City's Carnegie Hall and the New York City Ballet Singapore is a report or a theatre would you buy Opera House and the Sydney Opera House they also sponsor the Grammys the Brit Awards various wine and food festivals the Dallas Cowboys and Green Bay Packers NFL teams the Brazilian national football team the PGA Tour and more number 15 the bank of July 1st Royale MasterCard is trimmed in gold one of the most exclusive master cards in the world is the first Royale MasterCard issued by the Bank of July this prestigious card is issued only to millionaires and billionaires not only is it trimmed in gold but it also has a diamond set in the center of the card you're one of the very few lucky people approved for this card you'll have no preset spending limit and the bank promises to cater to any request the cardholder makes around the clock no matter how outrageous it may be now that you've learned more about MasterCard we'd like to know do you think they'll ever overtake a Visa as the number one payment transaction company let us know what you think in the comments still here here's a bonus fact just for you about seven out of ten Americans have at least one credit card and the average number of credit cards per US consumer is four on top of that the credit card debt of Americans exceeded one trillion dollars for the very first time at the beginning of 2017 thank you for spending some time with us a lexer make sure to subscribe so you never miss a video if you want more we hand-picked these videos you might enjoy or head over to a locks calm for the best in fine living content on the planet be a part of the largest community of luxury enthusiasts in the world and tell your story

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Views: 174,513

Keywords: Alux, Alux.com, Alux Youtube, luxury living, luxury lifestyle, luxury homes, luxury cars, fastest cars, alux watches, fine living, most expensive things in the world, new life, most expensive, extravagant things, billionaire lifestyle, mastercard, credit cards, card transactions, visa, online payment, mastercard network, mastercard stocks, mastercard company, paypal, mastercard sponsorship, australian open, Walmart, data center, logo change

Id: SIf0uHWUpQk

Length: 12min 4sec (724 seconds)

Published: Thu Dec 14 2017