15 Steps to Build a Community for Your Brand

[Music] 15 steps to build a religion or at least a cult-like following have you ever wondered what it would take to build your own religion or a cult-like following we know we have hello elixers earlier this week we had a meeting with one of the tech companies we're invested in and we discussed what it takes to build a community around your company this is something everyone is looking to do around their business so pay attention for this will do wonders for your company or your personal brand here are 15 things to take into account when building a community around your business or in catchier terms 15 steps to build a religion number one values and culture fundamentally we're all looking for this idea of belonging of finding the people who are just like you we all have that empty space within ourselves that needs to be filled we are drawn to people who are like us to people who see the world the same way we do and that are walking the same path we chose to walk on every religion and every community is composed of people sharing the same values the same culture who are moving together they say if you want to go fast go alone if you want to go far go together the moment you find people who share the same values as you the journey to going far can begin number two colors symbols and rituals every community has simple ways to identify themselves amongst the crowd be it religious communities be it sports fans or other interest-based communities we all like to communicate what communities we belong to it's in the way we dress in the way we talk and behave out in the wild it helps us recognize others who are in the same community as us through colors symbols and rituals we provide those who are able to recognize them with a patch of trust i can trust that person because they're signaling that they're the same as me in order to build a community around your product brand or even your cult you'll need to educate them on what it means to be part of the community every group has a set of rituals they abide by religious people meet regularly at the church football fans meet at the stadium and skaters meet at the park number three make me feel special every community makes you feel lucky and special to be part of the group there's this feeling that you guys know something that everyone else isn't yet familiar with and it feels good to be this privileged most people gravitate toward different communities in times of need this is usually the first point of contact between someone new and the group the more you ask people why they joined it'll become clear to you that almost all of them will provide the same answer they helped me without expecting anything in return the second most common reason is they accepted me without judgment and we both know that acceptance is just another form of help number four build trust for without it the entire community can quickly fall apart trust is the underlying bond of every social contract and they say being trusted is an even higher compliment than being loved the goal of every religion is to build trust and they do this by delivering what is perceived as a value i'm better off because of my community trust leads to more trust the same way that fear leads to more fear every community is there to provide a safe haven against what we fear those who understand how to build trust win at social interactions this is such an interesting topic that we're considering doing a full piece on how to build trust next sunday if you want to see it like this video and let us know in the comments number five consistency again and again the community is there for me every year religious people celebrate holidays every year teams play in the national championship as for ourselves every day we post a new video consistency is key no matter what you're trying to achieve consistency is probably the most valuable thing one has to master pursue any goal consistently and it's just a matter of time until you achieve it the success of the individual of the group or even of the religion requires a high level of consistency through time that's why most communities are very conservative when it comes to change building the routine building the daily practice building those consistent behaviors lead to a tightly knit community that's why they ask you to pray every day that's why you go to church consistently every week that's why every year you have the same rituals figure out what are some of the consistent rituals you can instill in your community and you're good to go number six promise of a positive personal outcome by nature we're selfish creatures the benefit of the individual has been an important part of our survival and that's embedded into our dna even to this day for a community to flourish there needs to be a promise of a positive outcome for the individual on a member level everyone needs to think if i keep doing the things the community is telling me to do i'll be okay let's take tesla as an example those who are invested in the project put their money where their mouth is there's a direct financial benefit to them if things go the right way if tesla becomes the biggest car manufacturer in the world i'll get rich because of it if i go to church and confess my sins they'll weigh less on my soul and i can go about my day in a happier fashion every group needs to have a positive personal outcome on the individual level in order to entice members to join number seven vulnerability and a charismatic authority figure every good religion has some sort of charismatic leader this is the persona the members of the community look up to jesus muhammad buddha for religions then there's gandhi martin luther king jr nelson mandela even businesses have figured this out look at the impact steve jobs has had for apple pay attention to what elon is doing for tesla and his other projects these charismatic authority figures have the power to speak to what the community is feeling they stand for something and it's usually someone bigger than who's oppressing them this was very clear with religious leaders and social change but for some reason the business environment didn't put it together both steve jobs and elon musk played the card of the underdog they're both fighting the system the feeling is we're vulnerable unless we stand together watch the old apple commercials and this fight against authority becomes apparent elon musk is currently the second richest man in the world yet he still acts as if he's the underdog he fights the sec he built a company to outperform nasa in terms of innovation and overall he is fighting the oil and gas industry this draws people in everyone wants to be sitting at the cool kids table number eight skin in the game a lot of people can voice their opinions about anything but unless you have skin in the game those opinions don't matter for you're not affected in any way by the outcome in order to make an opinion valid you need to have a factor in risk without it your opinion is worthless the concept of skin in the game fixes this building a religion cult or community requires that people involved get some skin in the game if i don't follow the religion i get sent to help the moment you invest in tesla your life is connected to the success of the company if the company fails you fail if the company does well you do well this is why the bitcoin and crypto communities are so fanatical they have skin in the game people put a lot of money into these projects and are sharing the risk of losing it all but if bitcoin does become the preferred store of value for countries and institutions then you become rich the more skin you have in the game the more you become an advocate for the thing you're involved with as a rule of thumb get the members of the community to be participants not just spectators once they're involved and have acquired skin in the game they need to be able to have their voices heard sharing the risks gets you a seat at the table there's a phenomenal book by nassim taleb titled skin in the game that expands beautifully on this topic if you go to aluxfreebook.com right now and this is your first time signing up you can get the audiobook version of skin in the game for free thanks to the great folks at audible who choose to support our own community number nine knowing one another touch points communities are personal as humans we need the human connection in order to build bonds there are very few things that come close to recognizing someone you know in a crowded environment where you don't know anyone else this is why communities get together regularly they schedule events they speak and get to know one another they create touch points and memories these memories over time build bonds and bring the community together and by the way we'd like to take this opportunity to thank casey becca michael j rasheed and trust no for always being in the comments section helping out the community we see you and we appreciate you number 10 entice recruitment in order for any religion to keep growing it needs to constantly bring in more and more people the fundamental thesis is this if this benefits me why wouldn't i go tell others like me once a group achieves a critical point in scale it evolves into something else as network effects begin to take place you get bargaining power your interaction with other groups starts to change so there are multiple incentives to having as large of a community as possible every community needs to pay close attention to the first members it draws in for they are the avatars of all future members you don't want to accept just anyone into your community because over time smaller groups might take rise and have conflicting opinions about the long-term vision of the project pay attention to the values these people have and only allow in those who match yours number 11 is everywhere in different forms apple is a religion starbucks is a religion the lgbtq plus community is a religion same with the feminist movement are people who play dungeons and dragons these might not fit the literal definition but the communities are organized in the same way the fact you can travel to the other side of the world and connect with someone over the fact that joey doesn't share food translates to a universal understanding of values and common beliefs there are regional communities but the most successful ones are borderless anyone who's driven by the same set of values can join the community and we have the internet to thank for the democratization of access number 12 insider behavior every good community has their inner jokes memes and lingo people who are into crypto use certain words people who are into gaming also have their own terminology this might sound ridiculous to some of you but memes are actually the latest evolution in the language of communication the fact that you have laser eyes on twitter means something to a specific community of people the fact that the people who are writing legislation do it as well transpires from the internet into the real world this is why elon keeps tweeting memes we are now communicating differently members of each community have their own inside jokes that other people don't get it's building a sort of inner circle of those who do get it if you're looking to build a religion or a cult-like following harness the power of memes inside jokes and build your own lingo number 13 make it fun nobody wants to hang out with boring people for extended periods of time the thanksgiving dinner is more than enough time to spend with your let's call it outdated style of thinking grandpa this is the reason why most actual religions have some sort of singing involved nobody would come to church if every single time they told you how much of a sinner you are you gotta make it fun somehow the strongest bonds you've built in your life are with your friends growing up you might not remember every time you met but you know you had fun outside of the direct value you're getting from being part of the community there needs to be an entertainment aspect to it number 14 go towards something greater than everyone we mentioned the promise of a better individual outcome as one of the most appealing elements of joining a community but there's the individual and then there's the bigger picture let's keep using tesla as an example for consistency reasons if you've got skin in the game and you're an investor in tesla on an individual level you might get rich from your investment and get yourself a cool electric car with the money nice on a macro scale things are quite different if everything works out for elon the way he's planning it this guy will take humanity to mars bitcoin wants to shift power from banks to individuals notice the duality here on an individual level you reap an individual reward on a macro level there's something greater than the individual at play here the best of the best communities have this overarching bigger than ourselves type of promise number 15 show appreciation to your community they need to know that you care for them that you have their best interests at heart and that you don't take the community for granted that's when your numbers start to dwindle let them know how much you appreciate their involvement and even reward those who are helping with the mission every person in your community has the potential to become an ambassador for your cause or brand give back to those who've been with you for a while for they are the ones most likely to stick with you until the very end it is your responsibility to care for them in return they'll walk alongside you which is why we'd like to take this opportunity to say thank you to those of you who are here watching this video and walking alongside us toward our mission of making the lives of one billion people slightly better we wouldn't be here without you and we can't get to where we're going without you either we know some of you have been with us almost since the beginning while others are more recently joining us so we're curious how long have you been an a-lock sir let us know in the comments and as for those of you still watching of course you know we've got a bonus ready guilt trip through value no matter if you're building a community around your brand service product or a cause you want to make sure people are getting value out of their association with you for this bonus we'll share with you the secret to our success here on youtube we want to guilt-trip you into helping us grow this is by offering so much value for absolutely zero cost that when the day comes for us to ask something in return you'll feel guilty not to do it because you've gotten so much value from us in the first place the volume and quality of the work we put out into the community is incredible and we're constantly pushing ourselves to provide you with even more tens of thousands of dollars are spent monthly to research synthesize and produce the content we make at the scale that we do people are paying hundreds or even thousands of dollars to go to events where they're getting the same information that you're getting here for free everything we make goes to building a lux even bigger so we can reach even more people and help them to improve their lives we can't reach 1 billion people without your help but just by being here today and allowing the ads to roll over this video you're part of the journey alux is the resource we never had growing up it's what schools failed to teach us and we want to solve this for everyone with internet access it wouldn't have taken us this long to move from poverty into wealth if we had a lux to guide us in our journey we want to be that guiding light for those who are looking for it this is just the first phase of our project and we're excited to continue this journey alongside you the alexer if you feel like you want to be part of our journey of reaching 1 billion people write to 1b next to your answer to the question of how long have you been an aluxer this way we'll know which one of you are actually watching these videos until the very end and we can personally say thank you in the comments you

Channel: Alux.com

Views: 94,956

Keywords: Alux, Alux.com, Alux Youtube, fine living, community, build community, community builder, build a following, get fans, get subscribers, online community, build a community on social media, Good community, steps to build community, business community, religion, build a religion, religious following, followers, instagram followers, youtube subscribers, create your own religion, loyal fans, loyal followers, loyal community, community reddit, community quora, branding education

Id: AsNfYdKDqdE

Length: 18min 11sec (1091 seconds)

Published: Sun Jun 13 2021