15 Hidden Secrets on the Logos of Famous Companies

hi everyone in the modern world we are surrounded by all sorts of logos so often we don't even think about how elaborate and complex they are tasty toaster tarts creating a logo is not a simple thing it must be original memorable and concise even the simplest trademark logo consisting of only three and a half letters takes many hours of work the marketing specialists discuss every dash every stroke check the slant down to the millimeter try hundreds of combinations of different colors and shades some companies however have gone even further they come up with fantastic ideas and sometimes there's a whole story behind their creation today we will unravel the secrets behind the logos of the world's most recognized companies let's get it on [Music] bio if you are a fan of laptops or just a tech savvy person then you will definitely recognize this brand vaio is a laptop and you have probably wondered why its logo looks so weird the letters are wide large and have no sharp edges and to be honest it's kind of hard to think of it as a valid word what is that turns out the logo was made like this for a purpose the first letters are not a fancy of the designer but a hidden digital signal to be precise an analog signal the sine waves like this can be seen on the oscilloscope display the last two letters are another reference to data transmission which carries out digital signals corresponding to yes you guessed right the numbers one and zero apple there are many myths and speculations around the logo of this brand which dominates the world of smartphones for a long time there were rumors that the bitten apple was a tribute to the englishman alan turing this scientist made a huge contribution to the development of computer science and laid a solid foundation for the era of modern computers turing allegedly died after biting into an apple laced with poison this half-eaten fruit was found on his bedside table the theory might seem fascinating but it's not true the artist who drew the logo refuted it saying it had nothing to do with touring another popular theory says that the apple as a symbol of knowledge is a reference to the biblical story of adam and eve the third one says that the fruit is a tribute to isaac newton who was inspired by the falling apple to discover the concept of gravity these theories are quite interesting they also give the company a spiritual image however the real story is much more prosaic the company was founded in 1976 the artist did not receive any specific instructions on the logo from steve jobs so he decided to keep things simple and drew an apple the bite is not at all a reference to bites as many believe when the logo was reduced the fruit stopped looking like an apple and resembled a cherry or tomato well the bite helped fix the situation paramount pictures paramount pictures is another company that has a bunch of myths associated with its logo the company was founded in 1912 and changed its legendary logo several times over more than a hundred years of its existence the style and colors changed but two elements remained the same the mountain and the stars according to various theories the mountain can be based on mount ben lemond in utah artist sonraju in peru or mount visso in italy however none of them are correct paramount pictures was founded by three men at one of the meetings one of them drew a mountain while being deep in thought legend has it that he saw a similar mountain in his childhood when he visited utah with his family everyone liked the drawing so much that they made a logo out of it as for the stars there are 22 of them in the logo those stars represent the first 22 actors who were contracted with the studio during the old days the original plan was to add a new star onto the emblem every time a new actor joined the team however the movie industry was developing so fast that paramount pictures had to give up on the idea levi's these stories are quite complicated and somehow confusing don't you think so let's talk about brands whose logo history is simpler shorter and does not cause so much debate like levi's the american company specializes in the production of clothing this brand is recognized all over the world for its jeans aesthetics though today it sells literally anything from caps to sneakers and t-shirts but what about the logo you might ask over 167 years of company history it has changed more than once the shape of the last one is a reference to the jeans or rather to the signature pattern on the back pockets just take a closer look and you will see that their upper part is very much like a trademark image from a logo adidas if you've ever seen ads for sportswear and you probably have then you know what's the main message there don't be lazy get better faster higher stronger just do it you can do it and so on elbow elbow boom if you keep this in mind and look at the logo of the adidas sportswear brand for a long time then suddenly the stripes of different colors start to make sense and of course their design had a message the brand's logo was created to symbolize something like a mountain well these stripes are obstacles that you have to overcome to achieve your goal just like in life each new column is higher than the previous one google we already mentioned that creating even a minimal set of letters in a logo always takes a lot of effort and we meant it take a look at all the logo options designed for google before the search engine finally entered the market there are about 10 options and this might be only a small fraction that has leaked onto the internet the big letter at the beginning was chosen to make the logo look more respectable the variety of colors add some playfulness but the colors are not arranged in the rainbow color this is a deliberate choice to add some randomness the colors are supposed to be arranged in a certain order blue red yellow so after the blue letter g there should be a red letter but instead there's a green one this was the company's way to show that google is not like all other companies because it does not follow the rules such a complex thoughtful logo made with only six letters of different colors amazon now let's talk about the world's largest e-commerce platform really cool you've got mail when you go to the amazon website it may seem that you can find any product here and you may have never noticed this but the site logo seems to hint at it the smiling arrow is a warm inviting gesture that adds more confidence to the logo but it also implies that you can find all the things you need on amazon from a to z toblerone let's play a little game close your eyes and think about the packaging of the toblerone chocolate bar got it now tell us what is depicted on it besides letters reply in the comments down below we bet that 90 of you wrote a mountain and that's right but leon park there's actually something else hidden in the logo let us give you a hint the company was established in 1908 in the swiss city of bern a bear is featured on the coat of arms of the town now look at the toblerone mountain again do you see it yet yes a bear is hiding in the logo as a tribute to the homeland of the beloved treat absolutely right by the way the mountain on the logo is not an imaginary one but quite real it's called the matterhorn mountain baskin robbins the logo of the next brand is a visual puzzle as soon as you find the hidden symbols you can no longer unsee them welcome to baskin robbins to decipher the message we need to get back to the past baskin robbins was founded in 1945 and almost from the very beginning the brand's thing was the huge variety of ice cream flavors it offered 31 to be precise to emphasize its huge range of tastes the brand put the number 31 in its logo it used to look different though in modern times the market embraced the fashion of simplifying and shortening logos which baskin robbins of course followed however the company did not want to part with the number 31 so it's hidden in the br abbreviation mcdonald's it's time to talk about perhaps the most recognizable logo in the world this is actually verified official information as you might have guessed there's some history behind this logo too the famous golden arch is a reference to the restaurants opened in the 1950s richard and maurice mcdonald wanted to create a fundamentally new memorable design the architects proposed using two semi-circular arches and voila history was made the famous letter m was not destroyed even by the upcoming rebranding in the 1960s all because the design consultant saw a freudian symbol in the arches one that affects our consciousness although we're not even aware of it arches look like breasts and this in turn is unconsciously associated with satiety the red and yellow colors by the way were chosen by psychologists after research showed that such a combination boosts appetite dominoes at first glance the logo of the famous pizza chain does not make any sense at all however there is an explanation the name domino's is a modified word for dominic's this was the name of the chain's very first restaurant which soon had to be renamed the three dots symbolized the three working restaurants at the time of the logos creation in 1965. the idea was to add a new dot each time a new restaurant opens but you can imagine why the idea didn't work out hyundai and here's another brand that followed the fashion for simplifying everything and anything if you have always wondered what this stylized picture means then hear us out this is a legacy of an old logo that looked like two people shaking hands they symbolized the union of a satisfied customer and a representative of the company bmw for a very long time it was believed that the logo of the german car manufacturer bmw was a stylized aircraft propeller the idea originally came from a 1929 ad with planes that promoted the brand's aircraft engines the rumor quickly spread in the media but a few years ago bmw decided to finally reveal the truth it was much less exciting the brand just wanted to show its origin with the logo so it shows the colors of the bavarian flag why in this particular order it is directly opposite to the flag to avoid the legal restrictions that existed at the time of the logos creation in 1917. mercedes-benz since we're talking about car brands it's impossible not to mention the german mercedes-benz especially since the logo has a history and quite interesting at that the three-pointed star symbolizes you won't believe it domination on earth in the sky and at sea the famous star is also closely associated with the family of the company's founders gotleb daimler's father decorated all the family postcards with the three-pointed star toyota finally we get to the last logo for today owned by the famous japanese corporation toyota [Music] it is of course much more complex than it may seem at first glance deep meaning is hidden in the seemingly unremarkable ovals first of all they symbolize the merging of the hearts of the customers and the company and secondly possibly even more impressive if you look even closer at the overlapping ovals you'll see the word toyota spelled out [Music] [Music] you

Channel: BRAIN TIME

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Keywords: List, Top 10, Facts, Viral, 10 Most, braintime, brain time, brain, time, amazing, unbelievable, incredible, in the world, most, the most, the, list, best, video, people, facts, interesting, interesting facts, 15 Hidden Secrets, Hidden Secrets, Hidden, Secrets, Secrets on the Logos, on the Logos, Famous Companies, Companies, VAIO, Apple, Paramount Pictures, Levi’s, Adidas, Google, Amazon, Toblerone, Baskin Robbins, McDonald’s, Domino's, Hyundai, BMW, Mercedes-Benz, Toyota

Id: -7M3AMBY-ZQ

Length: 11min 16sec (676 seconds)

Published: Sat Aug 01 2020