10 Steps to Create a Tabletop Game Company

hi I am Jamie stegmeier and I run a company called Stone Meer games in St Louis Missouri I've been designing games pretty much my entire life ever since I was a little kid and in 2011 I combined my love of designing games my love of playing games with my curiosity for Kickstarter and Entrepreneurship and I launched a game called viticulture on Kickstarter um that was the launch was in 2012 ever since then a lot has happened I'll post some videos in the in the comments below or the description below about uh uh the history of Stow Meer games itself but the long story short is that somar games is still a company in 2023 as I'm talking about this uh so I helped create this company the company has grown to a total of 15 different games four full-time employees and around 20 to $25 billion a year in Revenue depending on the year over the last few years um I have a few videos about like how to design a tabletop game I have a video about 10 steps to design a tabletop game and a video about how to pitch a game to Publishers but one thing I haven't covered here on my YouTube channel even though I covered a lot on the Stow Mar games blog is how to actually start how to create a tabletop game company so I thought I would use today's video to do that and this will accompany a blog post I wrote just yesterday I'll include that in the description below about uh about the same topic that post uh is import was really important to this video because it has a lot of links about things that I'm not going to go into detail with about today lot of things this is not a a short process a small process it is a big Endeavor um uh even if it's just a one person company as many tip toop game companies are and so I highly recommend checking out that post if you want to delve deeper into this process look at those links delve deeper into uh what what I've what I've discussed in the post so first let me briefly explain what a tabletop company is because I think maybe the misconception is that a tabletop company is a printer of games and that is actually the manufacturer and that often times is divorced from a tabletop publisher itself so tabletop publisher is the company that creates and hones essentially the digital files for a tabletop game a card game a board game a game with tiles a game with Miniatures or tokens anything that's played on the tabletop and they send those digital files after working on the design the development the play testing all the different things that go through the the game design process um and they send those digital files to a manufacturer that manufacturer produces the game they make the game itself and then the game publisher Takes Over Again from there they they handle or they coordinate at least the freight shipping the Fulfillment to customers uh the Fulfillment to Distributors and retailers all the sales the marketing the customer service um project management all those things that happen after a game is produced but I wanted to mention that up front that the a tip game publisher is very rarely actually also the m manufacturer of the game that is a separate process that is outsourced to a different company um most tabletop game Publishers or companies I'll use that that term interchangeably are very small um star games Star games for very for a number of years was just me working full-time working with a lot of independent contractors but just me full-time at the company now we have four full-time employees but a lot of these companies are just one or two people running out of their homes this is my office right here this is this is part of my home I run some our games out of this this home office so they're very small even that they have a lot of products or the appearance of a lot of Revenue the other question is before we dive into the list is the question of should you if you were thinking about this should you actually do it should you actually start a tabletop game company and I think you'll have a better idea after you see how extensive this list is even condensed down to 10 bullet points here um but uh you're you're probably thinking about this because you have designed a game and you're thinking about publishing the game versus submitting the game to a publisher um which I think is a a great question to ask a great question for you to figure out um I have some again as I'll mention many times I have some links to articles about this topic in the post uh but uh the major decision point is do you really just enjoy game design or are you really excited about running a business even if you were just thinking about launching a Kickstarter campaign or crowdfunding campaign for your game if you do that you are running a business for your game and so that is the decision here do you just want to be a designer do you want to do you love the game design process and want to focus on that or do you love all the other business stuff that goes along with publishing a game and running a company that is a big decision Point don't take it lightly because it doesn't just impact you it could impact your family and could impact thousands of people who decide to buy your game and that you actually have to deliver that game too at some point here are a few other quick elements to think about one don't quit your day job don't put all your eggs in one basket uh for this uh for this endeavor keep your day job treat this as a hobby until it takes off if takes off um I also recommend being very intentional about how you define success if you go into this thinking success for me is making a million dollars or making a lot of money um or or whatever that might be some that's largely out of your control you don't control how many people buy your product you don't control how much money you'll make from it what you can control though is if you actually produce a game that is something that you can control you have you have control over that um or if your goal like mine is to bring joy to people that is something that you you can't exactly control someone else's emotions but uh but it is a metric that I can pursue and even if I just bring joy to one other person based on one of our games um that is a really nice form of success opposed to focusing on the money side of things in my opinion also I highly recommend getting in the mindset especially if this is like a dream of yours getting in the mindset early on of making this about other people and not about you this might be your goal this might be your dream and that's awesome I hope you're pursuing it if it is but it isn't about you if you are making something for other people to use and consume it's really about them it's about making something awesome for those other people um and we're talking about game company today if you're making a game you're making it so other people can play the game so it isn't about your dream to make a game so much as it is about making an awesome game that other people will enjoy so get in that mindset of focusing on other people all these things that you do are to create something awesome for other people um you are serving them all right let's jump into the 10 steps I'm going to bounce around oh I won't Bounce Around in terms of the order this isn't a roughly Chron chronologically order even even though uh uh there's overlap between these um but again there's a blog post below that delves even deeper into these topics I highly recommend checking that out if you want to Del if you want to go into this process of starting a game company the first step is research so a couple different ways that you can research uh starting a game company one is to play a lot of games don't don't just play one or two games and think okay I know enough to start a game company play a lot of games unfortunately this is fun too you get to if you like games enough to want to start a game company it's worth playing the games and also learn about the games that you can't play you can't play every game but you can watch reviews and playthroughs and uh design discussions I have a YouTube channel about my favorite mechanisms in games learn a lot about other games so you can see what else is out there what the competition is what your peers are producing also uh later on I'll talk about crowdfunding I think crowdfunding is a good approach for for a firsttime um publisher if you haven't backed any crowdfunding campaigns go ahead and back at least five of them ideally more uh so that you can learn from the types of things that uh crowdfunders do that work or that don't work see the things that frustrate you that they do and the things that really Intrigue you and get you to interact more in those campaigns and More in those communities you the best way to do this is to actually back those campaigns even just for a dollar so you can follow along doesn't have to cost a lot of money also I highly recommend actively participating in the board game Community don't remain outside of the community if you want to be a part of the gaming industry uh that is become active on Board Game Geek uh find Facebook groups and Discord channels that focus on different Publishers different games be become an active participant in at least one or two of these uh platforms or these groups I think that's a that's a great place to to to start being active in the community and to see how Community um uh uh engagement works in the industry ALS also I recommend attending one small convention one small local convention so find a convention that's local to you where you often just go and play games for a weekend with friends and strangers find with one of those attend it and also attend a large convention to see the difference because small conventions are often focused on playing games they have a very different feel than big conventions like Gen Con or Esten or packs unplugged that have uh a more exhibition feel they're they're a place to Showcase games rather than a place to often play games I think it's worth attending both you'll probably have heard of some of those big ones and you have an impression of you know people flooding into the convention hall that is something that's important to experience but I think it's also equally important to experience a very small convention okay that's research those are ways to research how to uh create a game company and the things that you type need to know to run a game company NeXT is find the game itself uh if you don't have a game then you don't have a game company so you need to find a game most likely as I said earlier you probably have designed a game or are working on designing a game game and you want to publish that game that's totally fine that's what I did with vulture uh I I designed vulture I wanted to to create a Kickstarter campaign in a company starting with viticulture I didn't know that it would become more games too but that's a great place to start um I have a separate video about how to design a board game the key here though the real big key is that please don't just have an idea for a game you have to actually go through the the full design process design it play test iterate it create new prototypes continue to play test it play test it with your local group also play test it with strangers ideally if you can blind play test it that means sending the game out to other people who you don't even know who can play test the game sometimes you have to pay for those Services sometimes not especially if you are also doing some play testing for them um fully play test a game from start to finish and then scrap that game get rid of that game the first game that I designed wasn't the first game that I published I've designed kid I designed games when I was a kid I also completely designed another game before I even went to to viticulture um the first game that you design probably won't be great it's it's a great process for you to go through absolutely but uh and it's worth your time but it may not be worth the time of thousands of people worldwide if they're looking to play that game so design a game fully from start to finish and then set it aside maybe you'll come back to it someday and make it awesome but set that game aside get it out of your system and then design the game that you were going to publish the first game that you're going to publish this is I know going to be really hard news for you to hear if you've already spent a lot of time on a game and feel free to ignore this advice feel free to go ahead and pursue that game itself if you're really passionate about that game you don't want to pursue a game that you're not passionate about but um think about it think about having two games it can't hurt to design design two games and choose the better of the two right um and maybe maybe both will end up being awesome and you can publish both of them uh alternatively maybe you aren't looking to to publish your own game maybe you have a friend who has designed a game and you are excited about the business side of it that's awesome too that's this video is still very much for you about you publishing someone else's game you can also acknowledge that you're not a designer that your talents aren't in design and maybe it's not a friend but maybe it's someone else out there you you've heard about a great game maybe you want to reprint a game that's gone out of print you want to make a new addition for that game these are all things that you can do you can publish a game that already exists or someone else's game as long as you get the the right the permission to it you you license that game you uh you you sign it from another designer that is something else that you can also do I have a link in my article about uh about tabletop game game designer contracts that you can work with step three is to set the legal and financial groundwork this is a very important step at the same time I wouldn't spend too much time on this at this point in the process the the basic things that you might want to do at this point are to brainstorm do a trademark search for and then register a compelling company name so get that company name you're going to need that for other steps here uh you'll use that name to register your company um most likely as a sole proprietorship or as a limited liability partnership for the the trademark I recommend Scott Duvall at Stites and Harbison again you can see these links in the article I recommend Zachary strebeck for for contracts we use two different lawyers here at some our games and also from very early on I highly recommend doing this establish good accounting practices um I say this is someone who does not enjoy and is not very good at accounting but one of the most important things I did very early on is that I separated my personal bank accounts and my SE my personal PayPal account from a new I created new bank accounts for my company and a new PayPal account for my company separating those two even as a s proprietorship is really important make sure to separate those accounts very early on it's very easy to do it's very easy to open a bank account very easy to open a PayPal account keep them separate um I recommend I work with a company called Anders CPA that's worked with me for maybe nine years at this point a very long time they know the game industry and they also know uh crowdfunding really really well so I highly recommend Justin and Lee at Anders CPA just three things so those three things they can go really fast don't do much else in terms of legal stuff at this point um although I say that also as someone who's not a lawyer or an attorney because the next step is so important the next step is building a crowd this is step four build a crowd uh multiple steps to this first is uh make an email address that uses your company email address as the tale so at stames Jam St games.com opposed to jamm gmail.com or something like that Gmail is fine or whatever email service you use that's totally fine but it will definitely look more professional if you have your company name as the extension um I use Google workspace to accomplish this and Google makes it pretty easy to do this next step create a few home bases where people can find you and connect with you so they can search for you if if they hear about you somewhere at this point in time they probably won't have heard from you but someday they might and you need a place for them to go find you um I recommend using Wordpress for it I think WordPress is really easy to use they're also I think square space and Wix there other places to create a website I have I'm very comfortable with WordPress also a Facebook page and I think it's also worth starting a Discord server at some point basically create one or two hubs I think Facebook page and a a WordPress site are are two very easy places to start um don't do too much else though with the website at this point later on you can really invest a lot of time into making the website really really fancy don't use that as a a blocking point at this point just start with something simple um I work with a guy named Dave Huer he does web design he's excellent once you want to level up your website talk to someone like Dave and level up the website a little bit but you don't need to do that at this point then open social media accounts open under the company name this is a mistake that I made a while ago I started doing still my game stuff at J STM on Instagram now I have a blossoming Instagram account for some of our games under my name so this is one thing I wish I had done a little differently start open those social media accounts open your under your company name itself um I really like Instagram I I recommend Instagram also regularly post get in the habit of posting content that showcases the personality of your company and products from other companies that inspire you you can also post things about your company on occasion um even make that the focus if you want but early on you don't have a lot to Showcase so showcase the things that are inspiring you instead showcase the other games that you're playing that are inspiring you this I think is a great way to show people that you aren't just in this for you you are in this for the love of the gaming Hobby and I think that that love is a lot easier to spread than if you're just constantly posting stuff about yourself and about what you're working on that's okay post some of that stuff but also post about things that are inspiring you things that show the personality of you and your growing company um also at this point create a pre-launch landing page even if you're fairly early in the process of uh developing the game itself it isn't ever I think too early to create a a pre-launch landing page on either Kickstarter or game found um we'll talk about crowdfunding a little bit play around with uh there's a couple more steps here to to building a crowd play around with longer form content that adds value to others so for example I'm filming this video right now this is hopefully adding value to you I have a YouTube channel for that purpose I also have a Blog at STM games.com that uh that is all about things that I've learned mistakes that I've made things that I'm experimenting experimenting with things that I've researched from other Publishers other crowdfunding campaigns um I post about it there so I I found platforms that I like where I can add value to other people but find the one that you're comfortable with you may not like the YouTube version you may not like writing a lot you may not like podcasting but you'll probably like one of those three find one that works for you and then stick with it and find a schedule that works for you doesn't have to be every day definitely shouldn't be every day doesn't even have to be every week but find a schedule and commit to it and stick to it post to it on a regular basis this will really help you hone your communication skills especially if you're active in the comments of that um that content that and you'll use those skills later on for the the crowdfunding campaign and the community engagement that will follow last start a newsletter have a newsletter even if you aren't posting very often I post I send our monthly newsletter once once a month it's a monthly newsletter but uh early on you might not have a lot to say so you might do it every two months or every three months even every four months but have a newsletter that people can sign up for very early on in the process as you are building this crowd of people to be there when you finally launch your game step five is to identify Talent so this is the all-encompassing category of all the people that you're going to work with who are probably better at a lot of things than you are that's certainly the case for me I I have I think my talents but um I'm not an artist I'm not a graphic designer uh I I uh I I work with other game designers I work with other developers and other play testers with proofreaders and um and play testers I work with all sorts of talented people that make our games better start to identify who those people are uh find a way to keep track of who those people are and to engage those people throughout the process on the uh the blog post that I mentioned here I have ways to find play testers ways to find proof readers or at least the process that we use for that I have a whole list of artists that you can pursue um I I suggestions for graphic design things like that I think the key though here is to acknowledge what you are good at and what other people are better at and lean into that even though it might be your instinct early on as you um maybe don't have a lot of money to spend on this to try to do a lot of these things yourself but that can potentially hurt the game uh or hurt your success as a company if you aren't extremely talented at things like art and graphic design and proofreading and play testing these are things that other people are very talented at and I think it's worth the money it's worth the time to work with those other people also potentially find a partner business partner whose strengths complement your weaknesses this was crucial for me when I started St games I thought it was just going to be a Onan Endeavor and for a while it really was it was me running the show but I'm so grateful that I found a business partner in my friend Allan uh Allan is someone that I play tested vulture with he was really interested in the process of play testing and he became someone that I could go to on a consistent basis uh to play culture and other games uh that I didn't feel guilty about because I felt I really felt guilty always bringing this game that wasn't very good at that point um to my friends and saying hey will you play test this with me I felt guilty using their time whereas Allan enjoyed it he enjoyed spending his time and he was very blunt with his feedback which is really helpful to have a friend who wasn't trying to coddle me he was Allan's very easy to read when he doesn't like something um so find someone find a partner who can push you a little bit whose strengths complement your weaknesses even if it's just for one area it's okay if you're driving the business if it's mostly you but find one person I think who can who can be a partner in those times where you need a partner I think that can really really help um I also have a link about uh there's there's so many different areas of project management that will go into your company where you managing a lot of different people I've only listed a few of them here there are many more check out the post for uh section five here of the post to see the many other people that you might engage with in terms of project management number six select a printer select your manufacturer the company that is actually going to print the game itself um it's okay to start early in the process you could even start earlier than this start getting quotes from different manufacturers however I highly highly recommend the company that we work with panda game manufacturing I don't get any Kickbacks by saying that at all they don't know that I'm saying this I really just love working with panda I've worked with panda for all 10 plus years of Stow meire games they have good prices great communication extremely high integrity and uh extremely high qu quity look for all those things don't just look at the price also look for communication if you aren't hearing back from the company that's a red flag uh look for high integrity when they make a mistake see if they own up to it and also look for the quality look for other games they've made and play those games look at those games look at how quality how good the card stock is see if anything is peeling off the uh the uh the punch boards or the board itself all those things go into the quality and your decision for which manufacturer you'll choose and also start to get quotes from them those manufacturers so you can see how quote you and how they communicate with you um also part of this process is registering a skew you'll need a skew uh for your your game you'll need barcodes you'll need upcs things like that there's a great article that I'll link to that I didn't write that's on the the post um and I also have an article about manufacturing tips that you can look at under Section six of the post number seven is the launch of the crowdfunding project itself I've condensed this into a single bullet point but I have literally hundreds of articles about launching a crowdfunding campaign you don't have to read all of them but please know that this isn't something that you'll do today um and you shouldn't do today it will often take months to plan months to build the project page itself months to get all those pre-launch signups of people who were eager eager and curious about your game spend the time to do it it's worth the time your your company your dream here is is worth that time crowdfunding also isn't the only way to bring your product to life but I think it's probably the best way early on I I I like I said I've run stario games for over 10 years now I no longer use crowdfunding as a Creator but early on it was integral to our success as a company St games would not exist without Kickstarter and now there's gamefound as well gamefound is a great other crowdfunding platform to use it's not just about the fund it's about building Community it's about gauging demand it's about improving the product through feedback it's about generating awareness and it's also about creating direct relationships with the people who are as just almost just as passionate about your product as you are all those things are incredibly important and can be accomplished through crowdfunding um um again plan for this to take several months months the preparation for it to take several months then and importantly here uh take your time it's okay if it takes longer than you think uh and not just the preparation for the campaign but also getting the game ready for the campaign I highly recommend doing everything you can to get the game to be print ready before you actually launch have it 95 98% done uh with maybe the one exception if If part of the funds that you're raising are to pay for the art uh that's okay it's okay not to have final art it's okay to have like some art to show off but not all art but there's so much uncertainty that goes into the game design and development process uh don't pass on that uncertainty and pass on that risk to your backers have the game as finished as possible before launching the product and I this is something that I still see to this day I know I know there are many other ways to do this people recommend other different ways to do this and you'll see experienced creators launching campaigns for games that aren't fully designed or developed yet it's something that people do but you don't have to do that you can do better you can create you can have the game be almost ready to go to print so that you take that level of uncertainty away from the backers because there's still plenty of uncertainty to come uncertainty with the manufacturing with the freight shipping with the Fulfillment all that uncertainty is still risk for the backers but this is the one thing that you have control over that you can take that risk on yourself instead of putting that risk on your backers last this is a great time to talk to retailers too talk to retailers like local retailers or get in a retailer group online and and share your game with them and talk to them about not just share your game share the project itself get their feedback on it um and they might give you some advice that conflicts with things that you want to do that's okay but it is still a good time to lay that Foundation lay that groundwork for working with retailers because in the longtail working with retailers and Distributors can be pretty crucial to the to the SU success of your company so lay that that Foundation early step eight um this is after the campaign so after you've completed the game campaign your your Crow funding campaign hopefully you've successfully funded in fact we're assuming that you you've successfully funded here continue to Foster your community this is really the the big the time where you to really focus on that Community after the campaign before You' delivered but after the campaign so have steady communication through project updates um formalize your volunteer system so recognize and sell celebrate your volunteers have a way to keep them engaged um give them behind the scenes information and kind of just listen and listen to them listen to your volunteers uh the people that you you'll be surprised I think by people who engage at a much deeper level than you expect this happened for me early on in projects that still happens to this day people show up and say Hey I want to help out I want to teach your games at conventions I want to proofread for you I want to play test your games it feels amazing that complete strangers show up asking to do this and uh I think it's important to have a way to recognize those people and to um to engage them on a consistent basis so I like send out a monthly e newsletter to our ambassadors uh where I talk about things that they can help out with and uh ways that maybe I can help out them too uh also this might be a time where your instinct might be to start focusing on the next thing on your on your next game that's okay but I also recommend staying focused on the current project even though it's you're not really doing much at this time it's at the printer it's you you can't really control much of what's happening when it's at the printer for a few months and that will take a few months but you can still stay focused on the project stay focused on what you're learning from it and also focus on how you might support this project this product this game if it takes off uh focus on uh on an expansion on making an expansion for the game or if there's a sequel for the game if there's a next step in that same world of the game uh so yeah this is a key moment I think where instead of focusing on the next thing focusing on how you can make this game the best possible experience for the people in the community who will be playing it that's step eight step nine deliver the game so first and this is something actually I'm putting this here but this is something that you really should have thought about before you even launched the campaign determine the Fulfillment centers from which the game will ship to backers most likely you will not be shipping this out of your apartment or your condo your house your garage most likely I think the best way to do this is to work with fulfillment centers around the world for example STM games we work with um asmo Day in Canada we work with spiral galaxy in Europe we work with um ather Works in Australia for uh for Asia Australia and New Zealand and in the US and everywhere else we work with Miniature Market Miniature Market fulfillment there's lots of other options to find your fulfillment centers determine what they are and then the next step is to find a freight shipping company to ship the containers of your games from the manufacturer to those fulfillment centers to those warehouses I work with a company and have work with a company called uh AR Global for a long time specifically I wor work with Justin at AR Global um for a long time Justin is awesome I highly recommend working with him for the freight brokerage service that's so that you aren't coordinating Freight you're having someone else work out all the logistics of freight it's fairly complicated you don't you don't want to mess this up also create a system for sending replacement parts worldwide because a small percentage of the games that you send out will arrive with pieces that are broken or missing or as people actually play the games which you want them to do they will lose things and they will break things and you need a a system a worldwide system not a complex system but a system to send replacement parts to those people this is one way where you can tap into those volunteers that you've hopefully already started to Foster that volunteer community um to have people help you out with sending those replacement parts worldwide finally step 10 so this is where you've delivered your game to backers and now uh again this is something you can think about in advance but but the real execution happens here expanding and growing how are you expand and grow building off this brand that you've created um what what's next and a few of these first steps build up to getting your game in retail and distribution so one is open an online store where people and even retailers can buy directly from you I we use Shopify for this purpose um sell your game in a convention go to a convention like this research that you did earlier about conventions where you have vendor halls and exhibition Halls go to a convention and sell your game the goal here is to really catch the eye of retailers and Distributors and maybe just break even in terms of what you're selling you probably won't make a lot of money at the convention because you're spending a lot of money money to attend the convention in the first place um you'll also learn here if conventions as a marketing strategy are are good fit for you they aren't a big fit they aren't something that we really do much as some our games we are getting a little bit more into it but it has not been a big part of how we Market our games we Market our games in other ways uh so uh you can see if it's a good fit for you also contact reach out to a vast variety of reviewers big reviewers small reviewers a variety of reviewers game reviewers and said ask if they would accept a game of viewers for review and then send them that game for free for them to review on their Channel again this is a way to get your game in front of the eyes of more people to see if the game is a good fit for them but it also gets more exposure more Buzz for your game that might carry over to retailers and Distributors and finally after you've done all these things this is when you might reach out to either uh Distributors U I'll mention some that we in a second or you might reach out to a distribution broker like PSI so some Distributors that we work with are GTS and Flat River group in the US we work with uh Universal in Canada work with asmod day in Europe let's play games VR distribution and pixel Park in Oceania um again I've said those names very quickly look at my blog post they're also printed in the blog post uh you can also learn about more about the supply chain of board games but after you have all these metrics of of your online store the convention the reviewers you'll have those metrics that you you can share with Distributors and say hey our game is doing pretty well but it can do even better if you can get our games and game stores around the world they will use those metrics to maybe give your game a a a chance you can't really rely much on Distributors to really actively sell your game they are more like a middleman that can help get your game to a lot of retailers if those retailers are asking for your game so you're not just working with working with Distributors here but you're also working with retailers um also the next level there a couple other next levels here work with publishing compan in other compan in other uh countries other company uh I keep saying companies other countries these are localization partners that might make your game in other languages again all these metrics that you already have can be used to reach out to these companies if they haven't already reached out to you one way that you can identify these companies is to look on Board Game Geek um under the full credit for some really popular games and you'll see long lists of localization partners for example I have a link to wingspan one of our games uh we have over 30 localization partners for wingspan so look at all those Partners pick some and reach out to them and say hey I had this game that I think fits well into your lineup do you want to localize it do you want to publish it in your language also another Next Step Next Level here is to um publish your game digitally uh this is something that I wouldn't recommend that you spend a lot of time and effort on but if you can license your game to a company like monster couch acam digital or digit died and have it available digitally that can be great for the game also if your game is selling well at this point and you need to reprint print it I have an article about that on the on the website as well it's a multi-step process to figuring out if your game should be reprinted what to do when you're reprinting it but uh it's kind of a way to start to think about your game as not just a single printing but also a game that will potentially be Evergreen that would be awesome right if you can continually reprint the same game that way all the time and investment and resources you spent creating the game in the first place you've already done that now all you need to do essentially is press print and make more of it and get it into this this this supply chain chain as you're getting it on your web store and and uh to to retailers and to Distributors and to localization Partners that's how you get uh your you can spend less time on things that you've already worked on but those things are still making you money it almost becomes a passive source of income at that point um and you're reaching more more tabletops worldwide in doing so 10 things here I've condensed 10 things we've gone what 33 minutes here that's not too bad but as you can see this is a lot of this is a lot of stuff to do 10 steps but even though it's a lot of work to do if you were excited and invigorated by the 10 steps that I just mentioned here start doing them start with step one start researching start with that step see how it feels see if you want to continue with it and then move on to step two step three you don't have to do everything today you can't do everything today but you can start with some of these early steps and see how they go I'd love to hear your thoughts and questions in the comments if you have questions about this process let me know often times I may refer you to an article that I've already written that goes deeper into the process that's okay a big part of this is research you can't just do there is no quick and easy solution here it does involve some research and a lot of of preparation but that's okay if if if you are really passionate about your game or a game that you want to sell publish it deserves this time and attention it deserves the research it deserves the preparation um so get to it get to that step one start working on it ask questions here ask questions and read the other posts please read the other article and the and the links in that article they will delve much deeper into this process and good luck and have fun I look forward to hearing what you create thanks

Channel: Stonemaier Games

Views: 4,442

Keywords: game design, board games, tabletop games

Id: dUu1liXgAIs

Length: 35min 4sec (2104 seconds)

Published: Sun Jun 11 2023