Hello everyone, this is Jeffrey Tech. About a year ago, Apple’s stock price exceeded 3 trillion US dollars for the first time. It was in the limelight for a while and was touted by the American media as the “undisputed king of the technology industry. ” When innovations emerge one after another, another look at Apple's situation will reveal that the technology giant is besieged by many challenges. Its past halo seems to be dimming. According to data released by the research agency Counterpoint, iPhone sales fell sharply by 24% in the first six weeks of 2024. In Apple's latest issue According to the financial report, the iPhone contributed about 60% of its revenue. Obviously, how to maintain the growth of the iPhone will become a key challenge for Apple. Analysts believe that price cuts will give Apple room for maneuver. Before the Lunar New Year, Apple uncharacteristically started price cuts and entered the iPhone 15 series after March. The price reduction on the e-commerce platform is more than 15%. For a technology company, it is obviously not a good idea to reduce prices to stimulate sales. But for us ordinary consumers , especially those who are in need of purchasing a machine, price reductions are naturally welcomed. So at this point in time , should I buy the iPhone 15 or continue to wait and buy the iPhone 16? I’m not bragging. Jeffrey is sorting out a wave of upgrade points for you today. Is the iPhone 16 worth the wait? --- The first thing that can be determined is the design. There may be some adjustments to the appearance design of iPhone 16 , especially the standard version of the back lens module, which may return to the vertical "runway" shape of the iPhone X era. The dual-camera design also seems to have changed the "Operation" and "Capture" buttons The fine- tuning operation button is smaller , similar to the button of the iPhone 15 Pro. The Capture button may use pressure-sensitive technology and be flush with the iPhone 16 body. This may mean that Apple has given up on the design size of the capacitive operation button. According to multiple sources, the iPhone 16 The Pro's display will increase from 6.1 inches to 6.3 inches , while the iPhone 16 Pro Max will expand from 6.7 inches to an astonishing 6.9 inches. As the display size increases, the iPhone 16's body will also bulge slightly . The iPhone 15 Pro is taller and wider , but the thickness remains the same, and the weight will also increase. In terms of display technology, the iPhone 16 series may use the micro-lens technology of the OLED panel to increase brightness and reduce power consumption. However, what is disappointing is that the standard version of the iPhone 16 seems It will still use the same 60Hz display as the iPhone 15 series , and the iPhone 17 may only use an LTPO OLED display with ProMotion and always-on functions on the base model for the first time, which means we may have to wait another year to see it. The iPhone completely eliminates the 60Hz display. In addition, the iPhone 16 will also introduce new tactile button technology. This technology was originally planned to be used on the iPhone 15 Pro but was postponed to 2024 due to technical issues. This technology will be used for the operation buttons of all iPhone 16 models as well as new The capacitive "capture" button MacRumors reports the new Capture button will emulate high-end camera features and can detect different levels of pressure to emulate a two-step shutter button . It can also record video , add zoom in and zoom out with a swipe, and even tap to focus. These features are all displayed In terms of audio , the iPhone 16 series will upgrade the microphone to have a higher signal-to-noise ratio , allowing Siri to understand user requests more accurately. This is especially important when iOS 18 introduces more generative AI features. In terms of color, a leaker said that the iPhone 16 Pro may launch two new colors, "Desert Titanium" and "Titanium Gray". Desert Titanium is similar to the old gold of iPhone 14 Pro, while Titanium Gray is similar to the space gray of iPhone 6 in 2014. The core specifications of iPhone 16 standard version are expected to be equipped with The A17 chip is different from the A17 Pro chip of the iPhone 15 Pro series. In order to control costs, Apple may use a lower-cost process to manufacture the A17. Chip analyst Jeff Pu predicts that Apple will change its strategy and directly adopt A18 and A18 Pro as the new chip names. This means All iPhone 16 models will be powered by some version of the A18 chip , with the A17 becoming the "previous generation" chip. The iPhone 15 has attracted attention due to overheating issues , but the good news is that Apple has developed a new thermal design. The basic iPhone 16 may use graphene. Thermal system and iPhone 16 Pro may be equipped with a metal battery case. Compared with the copper heat sink used in current iPhones, graphene has better thermal conductivity. Although there are rumors that Apple is developing its own 5G modem chip , this will not be realized in 2024. iPhone is expected The 16 Pro will use Qualcomm's Snapdragon X75 modem to provide faster and more efficient 5G connections, while the base iPhone 16 will continue to use the Qualcomm X70 chip in the iPhone 15. Additionally, the iPhone 16 may also support high-speed Wi-Fi 7 technology with speeds of at least Up to 30Gb/s and up to 40Gb/s camera . The news that the iPhone 16 rear camera module uses vertical dual cameras has been confirmed, while the iPhone 16 Pro will continue to be equipped with a three-lens camera system. In terms of camera upgrades, the iPhone 16 Pro version is expected to have The new 48MP ultra-wide-angle lens is a huge improvement compared to the iPhone 12 Pro's 15MP and can produce more detailed images , especially in low-light environments. The iPhone 16 Pro Max may also use an improved eight-piece hybrid lens design that combines glass and plastic components. For the 48MP main camera, telephoto and ultra-wide-angle lenses, there may be a surprise for those who prefer the smaller iPhone Pro models this year . Rumor has it that a 5x optical zoom quad camera will be added . TrendForce TrendForce A press release also confirmed the news. The purpose of adding a 5x optical zoom lens to the smaller iPhone 16 Pro is to make it easily accessible to more people . After all, not everyone wants a big phone to get the best camera. Experience the same time as the size of the iPhone 16 Pro may increase from 6.1 inches to 6.3 inches, which provides more space to add a quad-lens telephoto lens. Battery life The battery life of the iPhone 16 Pro may be better. It is rumored to adopt Stacked battery technology This technology can bring higher capacity and longer life , and is expected to support faster 40W wired fast charging and 20W MagSafe charging technology. Apple has long lagged behind competitors in charging speed. If the iPhone 16 is really solved Solving this problem will be a big progress According to @MajinBuOfficial The batteries of the iPhone 16 series will usher in a comprehensive change. Except for the iPhone 16 Plus, the battery capacity of the other three models will be larger than that of the previous generation. In addition, the Pro Max model will no longer use the L-shaped battery design but will return to the same battery as the iPhone 16 and 16 Plus. Another obvious improvement in the rectangular shape memory is that the iPhone 16 standard version will be upgraded to 8GB memory . Starting from the iPhone 14 series, all Apple series come standard with 6GB memory. To the iPhone 15 series, the standard version still has 6GB memory, and the Pro version will be upgraded to 8GB. This upgrade This also marks that the entire iPhone series will bid farewell to the 6GB memory era. Generally speaking, there are many changes in the iPhone 16. However, due to the memory upgrade, the entry threshold in the early stage of launch is bound to increase to a certain extent , so friends who do not have such a sufficient budget plan to consider it. For those who are friends with the standard version, it is a more cost-effective choice to buy iPhone 15 now. After all , the entry threshold has dropped significantly compared with when it was launched. And from the perspective of experience, the parameters of iPhone 15 may not be as good as iPhone 16 , but the A16 chip works smoothly with the iOS system. There will be basically no problem after another five years of fighting. The 6.1-inch OLED direct screen it carries still has excellent picture quality, achieving a peak brightness of 2000nit and achieving point-to-point rendering. Its rear 48-megapixel AI dual-camera capability is in line with high-end machines. The standard video recording capability can also be regarded as an industry benchmark for most users. It will not be outdated for many years . From a functional perspective, the Face ID function of the iPhone 15 and the IP68 waterproof wireless charging USB-C interface will most likely also be included in the iPhone 16 . As for the AI aspect, it is currently more of a gimmick and a marketing need. It is not as practical as the IP68 waterproof and drop-resistant super ceramic panel glass, so there is actually no disadvantage in purchasing the iPhone 15. That’s it for this issue. The entire content of the program is here. If it were you, would you choose the iPhone 15, which has been recently reduced in price? Welcome to communicate and interact with us. If you want to know more digital information , remember to follow our channel. See you in the next issue.
