The American pop queen Taylor Swift started the largest world tour in her career last year , but it has not yet finished and has already become the most profitable concert in the history of the United States . It is estimated that the economic benefits even exceed the GDP of 50 countries around the world? Today, let’s talk about “Taylor Swift Economics” together! Hiho~ Hello everyone, I am Zhiqi! American pop queen Taylor Swift will start the "Era Tour" in March 2023. Last year alone, her ticket sales in the United States exceeded 1 billion U.S. dollars, breaking the historical record . The huge flow of people also created amazing spending power to drive the cities touring. With the economic development of many cities and countries, many cities and countries are rushing to let Taylor hold concerts in the past . Countries that failed to do so even shamed others and even blamed others. How crazy is "Taylor Swift Economics"? Why is it so exaggerated? What happened to those people who were quarreling over her ? But before we start today’s discussion, let’s go into some business service time! [Who is Taylor Swift? 】 34-year-old Taylor Swift is a singer-songwriter from the United States. Born in Pennsylvania, the United States, Taylor Swift has been interested in music since she was a child . She was inspired by country singers when she was 9 years old and decided to pursue her ambition. When she was 12 years old, she wrote " After singing her first song in her life , she started looking for interviews with major record companies to get signing opportunities. As a "country music" singer who hoped to become a professional "country music" singer, her whole family was very supportive of Taylor Swift's music dream. When she was 14 years old, her parents gave birth to her whole family. Moving to the center of American country music: Nashville , of course, subsequent developments proved that their decision was right. After the move, Taylor Swift successfully found a record company to sign a contract with. In 2006, at the age of 17, she officially released her first album of the same name, "Taylor Swift". She debuted as a "country music" singer , and this girl who was just trying to make a sound won the "Album of the Year" award at the "American Music Awards" as soon as she debuted . After that, she became famous all over the world . So far, Taylor Swift has released 10 recordings in the 18 years since her debut. In 2023, Taylor Swift's studio album created many historical records. Among them, Taylor Swift won the Grammy Award for Album of the Year, the most competitive competition in the music industry, for 4 times , becoming the only singer in history to achieve this honor. The cover of Time Magazine became the "Person of the Year". In addition to being the first artist in history to appear on the cover alone, she is also the only woman to appear on the cover of Time Magazine twice [Why is Taylor Swift so popular? 】 The reason why Taylor Swift is so popular apart from her own musical talent may also start from the record company’s marketing strategy. In the past, American country music listeners have long been accustomed to listening to music on the radio , so many country singers will promote their works through radio stations . But When Taylor Swift debuted, her record company abandoned traditional marketing techniques and instead focused on the most popular online platform at the time, MySpace. In 2006, MySpace had more than 115 million users and was the most visited website in the United States at the time . Even more than Google . On MySpace, people can run personal profile pages and share music and videos on websites similar to today's FB, IG, Threads, etc. And Taylor Swift's team first released a few songs when she released her first album. The single was posted on MySpace to promote Taylor Swift's work and gradually gained fame through the Internet . After the first album was officially released, it was heavily promoted with TV programs , which made Taylor Swift stand out successfully. The album also broke records and became the most popular album in the 2000s. The longest-running album on the U.S. Billboard Album Chart. Later, Taylor Swift also transformed from her original country music field into a pop singer. She continued to try new music styles such as pop electronics, independent folk, etc., which made Taylor Swift's fans more and more [The massive "Era Tour"] While Taylor Swift's momentum continued to expand, the COVID-19 outbreak caused her to be silent for 5 years without holding a tour concert. In the second half of 2022, Taylor Swift announced the launch of "Era" "Tour Concert" resulted in an unprecedented wave of ticket grabbing after it went on sale. This performance is the largest concert tour in Taylor Swift's career, with a total of 152 concerts. The performance locations span 5 continents around the world and are not expected to be until early December 2024. At the end of the tour, Taylor Swift will perform 44 songs at the concert. The performance lasts for 3.5 hours , and the carefully planned performance content makes fans rush to see the concert. Tickets are sold out as soon as they go on sale. The "Era Tour Concert" will have a total of 53 performances in the United States from March to November 2023. According to statistics, the ticket sales of the concert alone have exceeded 1 billion U.S. dollars, which is currently the highest record in history. During the concert, it was huge Thousands of people poured into the tour cities , which also brought a considerable "tide of money." A reporter from Bloomberg even used the term "Taylor Swift Economics" to describe the entire event [How crazy is "Taylor Swift Economics"? 】 Just mentioned, Taylor Swift’s 53 tours in the United States in 2023 will generate ticket revenue of US$1 billion. Some experts estimate that if other peripheral economic benefits are included, the output value will even be as high as US$5.7 billion , which is already more than 50 countries. GDP , if this money is distributed to every American on average, each person can get about 20 US dollars. In addition, although the fans only come to the concert , for the city hosting the concert, these batches of fans are a A bag of gold will cost an average of US$1,300 per person locally. According to the Beige Book report released by the US Federal Reserve last year , in May 2023, Philadelphia will host a Taylor Swift concert, which coincides with the growth of their tourism and accommodation industry revenue since the epidemic. The month with the largest increase. In addition, data from the Seattle Tourism Bureau also pointed out that Taylor Swift's total revenue for the hotel industry was "7.4 million U.S. dollars in a single day ." Last July, the annual MLB All-Star Game was also held in Seattle , but during the entire The hotel revenue is only more than 5 million , and Taylor Swift's trend has not spread much overseas. During the 7 concerts in Australia, Taylor created about 360 million US dollars in economic benefits. The 4 performances in Tokyo, Japan generated 230 million US dollars. Of the US dollar output value , US$160 million was brought directly by fans to Tokyo for consumption . This revenue is already 1.7 times that of Fuji Rock, a well-known large-scale music festival in Japan . Singapore is the only country in Southeast Asia to host concert tours. After 6 concerts, in addition to accommodation In addition to the 462% growth surge, bringing in US$370 million in tourism revenue, Singapore's GDP in the first quarter of 2024 is even expected to grow by 0.2% as a result. However, this result has unexpectedly caused dissatisfaction in some countries. Some members of Congress even thought of this. Singapore was outraged by the incident : "He is an unfriendly neighbor." [Are Southeast Asian countries quarreling because of Taylor Swift? ] On February 16, Thai Prime Minister Saitha Thakur suddenly broke the news He was very curious why Taylor Swift was the only one in Southeast Asia to go to Singapore this time , so he ran to ask the organizer , but he didn’t know. He was shocked when he asked! It turns out that Singapore directly secured Taylor Swift's "exclusive right to sing in Southeast Asia" with a subsidy of "up to US$3 million per show." After hearing this, the Thai Prime Minister felt that Singapore was "not martially ethical" and was so angry that he broke the news . When countries heard the news, they also expressed protests. For example, a congressman from the Philippines questioned Singapore's "exclusionary behavior" that prevents other countries from making a fortune from the concerts. They called on the government to ask Singapore to "give an explanation." However, in the face of this, Despite the dissatisfaction of many countries, Singaporean Prime Minister Lee Hsien Loong responded relatively calmly. He generously admitted that he had indeed funded Taylor Swift's "exclusive singing bonus", but he also clarified that the number of bonuses was not as high as the outside world said. Lee Hsien Loong believed that this was not deliberately inappropriate. He also said that even if we didn’t steal Taylor Swift, other countries would do the same! Looking at it from another perspective, we can almost say that Taylor Swift's commercial charm has been certified by governments of various countries. However, at the same time, many people question that Taylor Swift has simply over-praised her music concerts, which are actually sold through the consumption of her "ex-boyfriend" [Songs are all about consuming ex-boyfriends ? ] The songs written by Taylor Swift have always been inspired by her own love life , and she has never concealed her relationships even when she became a public figure . Since her debut, she has had a total of 12 public relationships. Almost all of them are public figures , and every time After a breakup, Taylor almost always writes songs to "commemorate" the relationship . According to statistics from American netizens, 38% of Taylor's songs are about breakups. This makes many people think that Taylor is relying on "hyping up her ex-boyfriend" to release her works . Songs sometimes only describe the process of getting along, not necessarily speaking ill of the ex , but as long as the male protagonist is written into the song, he will inevitably be attacked by public opinion . Taylor Swift's songwriting model has been criticized by many netizens for many years until 2020. During the epidemic, Taylor Swift began to try new creative methods. She read a lot of novels and movies at home and decided to try writing songs with the theme of "fictional characters and stories". Later, she successfully created two albums, one of which was "Folklore" . Becoming the best-selling album of the year in the United States in 2020 has also made some people change their minds . It turns out that Taylor Swift does not necessarily have to rely on her own love life to write best-selling works. Taylor Swift has also relied on her outstanding sales results to break the "ex-boyfriend" "The impression of bad words has also developed a new creative model and continues to exert influence in the music industry [Our point of view] People who are not familiar with Taylor Swift may think, is she really that popular? There are so many talented musicians, why is there so much news about her? After checking the information, we thought, well, it’s really no surprise that she would become popular! First of all, she and her team are very good at marketing , and Taylor Swift has been able to continuously create topics and exposure from many different angles for a long time . For example, the "12" boyfriends just mentioned are almost all public figures . As long as she changes partners , she can get more exposure. For example, her current boyfriend is a well-known American football player , so Taylor's name has appeared very often in sports reports in recent months. This frequency is even so high that a survey shows that nearly 90% American football fans are tired of Taylor Swift’s news , but we feel that in addition to her boyfriend, Taylor Swift has stood up to defend the rights of musicians and called on everyone to pay attention to the impact of streaming platforms on creators. It is also very worthwhile to bargain with giants by relying on your own voice. So whether you like her music or the news or not, I think Taylor Swift deserves to be regarded as a symbol of the times ! But this is just our opinion. If you have different ideas, please leave a message to share! Finally, I would like to ask everyone: What are your thoughts on Taylor Swift and Taylor Economics? Finally, if you like today's video, please share it to let more people know about "Taylor Swift Economics". You can also click here to read the related discussions about "Concert Amnesia" and "Scalper Tickets" . So, today's Zhiqi Seven This is where Seven comes to an end. See you tomorrow night!
