Hello everyone, I am a sweeping monk! Recently, there is a very popular TV series called "Hurricane" which I later found out was adapted by a real person! Everyone knows that I generally don’t waste time watching dramas. I came into contact with this drama because my mobile phone swiped into a scene . There was a policeman in it, and I recommended a fish seller to read a book. At that moment, I knew that this birth The lowly fishmonger is about to rise! Why? Because I resonate very much, we all got a cheat book, and instantly opened up the two channels of Ren Du and let our business grow bigger and bigger! This book is called "Sun Tzu's Art of War"! Many people think that the poor have no chance to become rich , because becoming rich and successful requires talent, wisdom and ability! Then let's see! From ancient times to the present, there are two people who are the most talented and most often praised! One is called Zhuge Liang, who can strategize and fight thousands of miles away! The other one is called Xiang Yu, who can pull up mountains and rivers and defeat a hundred with one! But did you find out? Both of them failed in the end! But their opponents, Sima Yi and Liu Bang, can annex the world! By what? One word, cheap! You go to the Internet to search, all the successful great people, there are many cheap stories behind them! For example, the boss of McDonald's succeeded by kicking out the two brothers who originally founded McDonald's! For example, Musk, PayPal, which allowed him to make his first pot of gold, succeeded by merging and acquiring companies in the same industry, and then kicking out their bosses! In other words, a person climbing from the bottom does not rely on talent and ability! It's cheap! So cheap can learn? Have you ever heard of soldiers not tired of cheating? It is from "Sun Tzu's Art of War"! Don't cheap and cheat mean the same thing? Then some people misunderstand that the art of war is to teach you to defeat the strong with the weak , thinking that as long as a weak is cheap enough, then he can defeat the strong! Actually not! "Sun Tzu's Art of War" teaches us how to grow from weak to strong, and then use the strong to bully the weak! But this book is thousands of years old and there are no more battles to fight, so what does it matter to us? This is because you cannot understand that shopping malls are like battlefields! People in the past started a business, which was called fighting the country! Now people start a business, it is called a business! "Sun Tzu's Art of War" is the best book, bar none! Because in the past, if you lost a war, you would lose your head! He can't scribble! So much so that the minds and moves in it have attracted many foreign politicians, entrepreneurs, and capitalists to learn them secretly! You will find that if you read "Sun Tzu's Art of War" first and then read foreign books that teach you management, investment, entrepreneurship, making money, and financial management, you will be able to master it. Why? Because the thoughts of many successful people abroad come from "Sun Tzu's Art of War"! So in my opinion, "Sun Tzu's Art of War" should be called "The Art of War for Making Money" now! Let's put it this way, this book is very suitable for us self-made people to read because we want to rob the resources that have been monopolized, including money and women! But because it is in classical Chinese, you may not know how to implement and practice these mental methods! So I re-read this book and shared all the Taoism and techniques that helped me get along in the past without reservation! The first thing is to link with my thoughts, support me and give me a thumbs up! Second, this channel is dedicated to cultivating bosses, investors, and rich people. If you don't want to miss the fastest news , you can subscribe to my channel for free like other 450,000 brothers and sisters , and then turn on the little bell! First of all, the core idea of "Sun Tzu's Art of War" is to win first and then seek war! You see a lot of translations and understand this sentence as before I start a war with you, I already know that I will win, so I fight you! So many people think this is nonsense because their heads think it is a very reasonable thing! Do I still fight you when I know I will lose? Then you go and see, why do so many people get locked up and lose money when investing? Why do so many people fail to chase a girl? Why do so many people go bankrupt after starting a business? It's because they didn't win first, and then they asked for a fight! They all go to war based on feeling! When most people hear a sentence, they feel that they can understand every word, so they feel that they understand the sentence! But in fact, their heads will not filter this sentence and then think about the real and most important meaning behind this sentence! If you really read "Sun Tzu's Art of War" thoroughly, winning first here does not mean winning first , but making yourself invincible first! I saw a piece of news back then, and then I understood this sentence! Everyone knows that there is a leader of a terrorist organization! He was later killed by the American army! And the entire layout of the US military is to win first and then seek war! First, they used satellites to scan the mansion where the chief lived, that is , the entire structure of the house! Then in the United States, I went to build an exactly the same mansion! 24 elite soldiers were sent to train in this mansion for two months! Daily training! These soldiers have been trained to shoot with muscle reflex! It means to hit the target with muscular reflex without brain thinking or aiming. Each of us actually has muscle reflex . That is, when we walk, we don’t use our brain to think. Do we step left foot first? Or take the right foot first! Well, when these soldiers closed their eyes, they could figure out every corner of the mansion , and then began to practice the failed plan . What if the helicopter needs to refuel on the way to the mansion? What if you fall (slip of the tongue)? What if there is resistance? What if he surrendered? What to do after killing? In case the mission fails, how to leave? Right? Then in the actual process , because the helicopter had to keep flying at a low altitude to avoid being monitored by the radar , the airflow was unstable, causing one of their helicopters to fall! (Slip of the tongue again) But it doesn't affect their whole operation, directly kill the leader, without any sloppy actions! Most importantly, there were no American casualties during the whole process! Then some people may ask, why didn't the United States already find out where he lived ? Why bother to spend so long? Aren't you afraid of missing the best time to kill? This is to win first and then seek war! Even if there is an accident in the task, I already have countless backup solutions to solve it . I am already invincible, so I will fight you! If I am not invincible , I would rather miss the best time than fight you! Right? We must first ensure that we do not lose. That is, when we play Go, the master will not rush into the middle to compete . He must occupy those sides and corners. I first have a base , a foothold, and an invincible position, and then develop to the middle. of! An inch is my inch, and a foot is my foot. Be invincible first , and don’t fight uncertain battles . I either don’t make a move, and when I want to make a move, there must be a chance to win. This is called winning first. Japan ’s Miyamoto Musashi, he is also a fan of "Sun Tzu's Art of War". He combined Japanese culture and summed it up in one sentence . When the sword is not drawn, the victory is already decided! In other words, when a master makes a move, you are already doomed! Because he doesn't know if he can win, he won't make a move! So many people who know me think that I am not impatient! But those talented people do business with me, they can't beat me! Why? When talented people do business and invest, they can instantly see the potential of this project and how much money can the company make? Because these people's brains turn faster , they can quickly persuade others to cooperate with them and sign contracts! Then if you introduce a project to me, I will basically drag you along! Let those who are eager to try first , and then I will go home and slowly see how risky this project is? Can I afford this risk? Once there is a problem, can I leave and wait! It's just that I would rather miss this project, and I won't enter the market right away! I will do a good calculation to ensure that I will not lose money before I start a project! Many people can't understand, do you know before starting a business that you can not lose money? For example, I recently went to take a set of photos, I know this business is profitable! First of all, if it is a traditional approach, if you open a store, you can only attract people from a distance of about 100 kilometers to come to your store for consumption! No matter how good your service is, your business has limitations! Because your customer base is limited, right? According to this idea, where should the traditional studio be located? It must be a commercial location! Because he is facing people with a higher level of consumption. These talents are willing to spend money on makeup and wearing beautiful clothes to take pictures! In other words, traditional studios not only cost a lot of money to rent stores , but also have a limited source of customers! And you're not even counting the cost of photographers, makeup artists, retouchers, and more! What is this called? If you don't make money, you lose money first, right? I myself would never touch this kind of business! But the studio I came into contact with, he opened in a relatively remote area , but his clients are very full! Because we are all in different countries and regions, and we go there admiringly! And a deposit was paid first! In other words, he has already pocketed the money before providing the service! He has basically paid back his capital! He is already invincible! So how did he do it? He will put some of the photographed works on some self-media platforms! For example, Youtube has 2.5 billion people. It doesn’t need to be very powerful. It only needs 10,000 fans. If there are 1,000 people willing to buy his service, the one-year subscription is already full! In other words, he had already received a one-year deposit on the Internet before he did business! For example, 1,000 people is only 600 US dollars per person. He received 600,000 US dollars, right? But his annual cost is only 200,000! With the extra 400,000, we can open two more stores to receive more business, right? It's called leverage! Most importantly, his profits are very high! For example, I took more than 100 photos, and his $600 package only included 15 retouched photos, and the rest of the photos had to be deleted! If you want these deleted photos, you have to pay 30 dollars each! If you want to be cheaper, you have to buy his set menu next time! In other words, his follow-up charges are the most profitable , and it also ensures a lot of returning customers! Then if you follow this way of thinking, you will find that all services can use this business model to make money . For example, if you teach people to play basketball, can you collect money online first , and then you hire coaches to teach people? ? Teaching magic, teaching English, even teaching people to chase girls, playing games is the same! And you know why I go back and take pictures for no reason? Because this boss is my disciple! And the entire business model was designed by me! This is not a special case! Even if you don't know any skills and don't have any interest , you know that part-time work has no future! You want to have your own business! You must learn to build a brand that automatically makes money online 24 hours a day! Because this doesn't require you to resign first , but it means that we are invincible first, get the money back first, and then start business! 9CACAE and the detailed operation method, I put it in a 2023 brand new training camp worth 1,000 US dollars! But if you like this video and subscribe to my channel now, you don't need 1,000 dollars, let alone 500, 200, 100, or even 1 dollar! I teach you absolutely free! Want to be one of my disciples! listen! Hurry up and sign up at the first link in the video description column! I will present everything to you with real data and let you see another world! In fact, what "Sun Tzu's Art of War" teaches you is to avoid crises , but what ordinary people like to worship is often the person who wins the crisis! So Zhuge Liang and Xiang Yu made them heroes with the case of many small enemies! But in fact, those who can become the final winners in the battlefield and shopping malls are often bullied by the strong! The pursuit of "Sun Tzu's Art of War" is not as simple as winning a battle, but a complete victory! What does that mean? We were bullied and beaten up when we were young, and our first reaction was to beat back, right? So you ask your parents to sign you up to learn martial arts! Then the result is, after you learned martial arts, you really beat him! But not only were you both injured, but you were also demerited by the school! The scariest thing is that you will be beaten by your parents again when you get home! Is it like this? yes! You win the bully, but at the same time you both become losers! Everyone can understand this simple truth now, but in the workplace and shopping malls, when you face competition, your first reaction is still like that of a child, thinking about how to fight back! Then the result is that you are doomed to be a loser yourself, and even the snipe and the clam compete for the fisherman's benefit. The two of you fight back and forth for a position, and in the end the third person takes the position! Two companies go to a price war to sell products and services cheaper and cheaper. In the end , your opponent goes out of business first, and you lose 90% of your own money! If you don't fight, everyone can continue to make money! If you fight, everyone will lose money! Then why fight? Many people misunderstand competition as the kind of competition of athletes! We run to run first, to run second because no one remembers you, right? So the only thing you can do is think about how to win! Then this is the competition of athletes! Real competition is not like this! You figure it out, what is the purpose of competition? It's not about defeating your opponent! It's just to make my life more enjoyable in the future! If the existence of your opponent does not prevent you from making money , and even you can work together to make more money, why kill him? Therefore, what "Sun Tzu's Art of War" pursues is called complete victory, which is complete victory! How to do it? The only way is to win without fighting. This is what Sun Tzu said, what does it mean to win without fighting? In Jin Yong's martial arts novels, I think the best is the soul-shifting method in the Nine Yin Manual! At that time, Yang Guo was going to beat the apprentice of the Jinlun Fawang. That apprentice's martial arts were far superior to Yang Guo's! It is almost impossible to defeat him! But Yang Guo used the soul-shifting method to hypnotize Jinlun's apprentice directly and let the apprentice use his own martial arts to knock himself out! The whole process is effortless! This is a soldier who surrenders without fighting! Therefore, the reason why "Sun Tzu's Art of War" can surpass all military books is that he teaches you the soul-moving method throughout the entire article! What he pursues is to achieve the greatest victory at the smallest cost! We don't mean to break the head and blood , but to say that when the opponent's appearance is inevitable , what we want is not to destroy him, but to use their power for us! In ancient times, if you have ten thousand soldiers, I will surround you with one million soldiers! They won't beat you, just wait for you to eat up your food and drink up your water, and you will surrender yourself! And if you want to rush out, you have nothing to eat or drink, and you see me surrounded by a million people! Anyone with a normal IQ will choose to surrender! At that time, your ten thousand soldiers will become our prisoners and our soldiers! Then our army will become 1.01 million! It's like a snowball, getting bigger and bigger! Today you have ten thousand soldiers, I have ten thousand soldiers, I will not fight you! Even if I have 100,000 soldiers, I won't fight you, right? But I have a million soldiers, and I will fight with you! But I don't fight you either, I just surround you! Can you understand me? Just never fight with you! And playing is called dimensionality reduction strike! It means that when I have 10,000 soldiers, I will find an opponent with 100 soldiers! When I have 100,000 soldiers, I will find an opponent with 1,000 soldiers. When I have a million soldiers, I will find an opponent with 10,000 soldiers! If we do business in modern times, if I have the ability to open a high-end western restaurant today , then I will open a low-end western restaurant! I have the ability to open a low-end western restaurant, so I will open an ordinary tea restaurant! I have the ability to open a tea restaurant, so I will open a breakfast restaurant! I have the ability to open a breakfast shop, so I will go to the night market to sell snacks! Can you understand me? We would rather be chicken heads than anchovy tails! You don't need to compete with people at your same level, you just need to beat people at your lower level, and you can monopolize that market! Don't look down on the small market, everyone! McDonald's selling french fries! Coca-Cola selling sugar water! Wanglaoji who sells herbal tea! The old godmother who sells chili sauce! And recently I just noticed a person who raises pigs in the Mainland! It's called Qin Yinglin! Do you think that those who raise pigs are all people who have not studied much and have a relatively low level of education? That's right! This Qin Yinglin graduated from university and studied how to raise pigs! As a college student, instead of studying finance, lawyers, doctors, etc., did you go to study how to raise pigs? Also determined to carry forward the pig raising! So many people laugh at him! In fact, he is a real smart man! I and your other college students compete for a financial position after graduation, won't I be beaten up? Then I'll raise a pig, no college student will argue with me, right? So he started raising 20 pigs, and now he has raised more than 40 million pigs, worth more than 200 billion yuan! Ranked among the top 10 of China's rich list! He doesn't need to compete with those farmers. He just applies the theoretical system learned in the university to a pig farming industry to make him technological, so that those pigs are cool in summer, sleep comfortably, and eat well! Then do it from feed, production line, supply line, sales line, one-stop to control the cost and profit by yourself ! How can you, a farmer, play with him? It can only be annexed by him! Right? When we fight, you fight yours and I fight mine! Hit the weak first, then the strong! Merge the weak ones effortlessly and make yourself stronger. When the strong one becomes weaker than you, you can bully the strong one again! Can you understand? But how do you get started if you have nothing? Two strokes! remember! The first is the deceitful way of soldiers! If you do business with someone with a monthly salary of 2,000 dollars around you, you can only earn 2,000 dollars at most! But if you do business with a boss worth 100 million, you can earn at least 100,000 US dollars, right? But why would the boss do business with you as a part-time worker? Impossible, right? You must at least be equal! That's why I said in the last video that you must spend a small amount of money and register a limited company! This way you can call yourself the boss! When I made a million dollars in the first year, I attended a birthday party of a boss friend! Some of the people inside drive Porsches and Ferraris! Well, I was a fledgling at that time, I just got my driver's license and bought a second-hand old Mercedes-Benz CLS350! At that time, when I walked over, no one paid any attention to me! I can't even look down on myself, I don't think I deserve to be on this occasion , let alone do business with these people! Until my boss friend introduced me and I could earn a million dollars at a young age, many people came to drink with me, flatter me, and hope to cooperate with me! I found out after a long time that these people who drive Porsches and Ferraris only earn about US$100,000 to US$200,000 a year. They don’t even have a house, so they keep buying luxury goods, luxury cars, and rent luxury houses to live in! I just discovered that those who drive Porsches earn much less money than me , but I have no confidence in front of them! Then they talk to me about business and negotiate with me. Their social status is higher than mine. If I don’t know their family background , I can only cooperate with these people who are worse than me! Of course, now that I have evolved to the point where I can probably guess his worth after hearing a few words from a person ! But this incident made me understand the meaning of "knowing yourself and your enemy" in "The Art of War"! Why do we need to know other people's information ? Because the most important thing for us to make money is not what we really look like , but what others think we look like! In fact, does Zhuge Liang understand "Sun Tzu's Art of War"? He must understand! But he just did it knowing that he couldn't do it. He knew Liu Bei couldn't win, but he still went out to follow this person, so he lost! look! His empty city plan is the trick of soldiers! He challenged Sima Yi, he opened the city gate and sat on the city wall, playing the piano unhurriedly , as if to tell you Sima Yi, come in if you have the guts, I have already covered the sky and the earth with a net! But in fact, there are really not many soldiers in him! And it was because of his hypocritical behavior that he defeated Sima Yi who had hundreds of thousands of soldiers! Win without fighting! Right? So when we do business, if you have no money, you have to pretend to be rich. If you don’t have customers, you have to pretend to have many customers! The third one has no talents, so he has to pretend to be full of talents! We buy a house through leverage, the bank is willing to lend us money, why? Why do we not need to queue up when we go to the bank, and someone will help us get the number plate? Why was the supplier willing to give us credit when I was doing wholesale before? Don't even need our deposit? It is because of the tricks of the soldiers! We don't need to be really big customers! As long as they think we are big customers! We can get the privilege of big customers! Can you understand? Remember! When we have no money, we do business. You would rather spend two thousand dollars on one piece of clothing than ten pieces of two hundred yuan! You'd rather take out a loan to buy a luxury car than buy a used car with all the money! These are our money-making tools! Be willing to be willing to be willing to be willing to be willing to give up! You have 300 customers, you hold a party to entertain these customers, you need to find a big hotel that can only accommodate 150 customers! So the more you lack talents, the more you have to pretend that you don't lack talents! In this regard, our Jack Ma has played to the extreme! When Ma Yun had no money and no talents, he went around saying that he had 18 arhats! In fact, those are all his students, but he talks about how good his team is every day, and he talks about introducing American e-commerce to China, saying that there is no difficult business in the world! As a result, they were repeatedly rejected by investors! So what do you do if you keep getting rejected? I don't want to ask you if you will give up this bloody talk! Rather, will you tell your team that you can't get investment today? This Ma Yun, just tell his 18-year-old Arhat that the investors he met today are too small, so I don’t want their money, I rejected them! I don't want them to invest in our Alibaba! This is the trick of soldiers! As a result, he found Sun Zhengyi to invest in him and built the kingdom of Alibaba! If you don't have money, you have to be fake, and when you have money, you have to combine the fake with the real! What is false and true is the highest state of the art of war! That Gao Qiqiang, at first, pretended that the police were covering him! Right? And the second is to take advantage of the situation! A famous entrepreneur said that pigs standing on the wind can fly! This refers to the potential in "Sun Tzu's Art of War"! trend! The world is mighty and mighty. To be able to achieve a great cause, there must be a general trend behind it. Only by taking advantage of the general trend can we achieve great things. I put the same resources in different places and the rate of return is different. The same is true in wars. My strength is limited. Yes , but how I can maximize the value of my troops depends on the power of the general trend Let's see! What everyone likes to read the most is that in the novel , Zhuge Liang took advantage of the east wind to shoot the rocket along the east wind and beat Cao Cao away! This Dongfeng is the trend! He followed God's will, so he won! Why can TSMC be so good? Because he also followed God's will! He knew that all countries in the future would need chips, so he monopolized this technology! Now that you need a chip, you need to find him! Didn't you get strangled? Then of course he has money! Bill Gates saw that every family needs a computer in the future, so he made Microsoft. Now if you want to use his software, you have to pay him! Zuckerberg just sees that everyone in the future will no longer hand out business cards but exchange websites, so everyone will use his FB! And the place with the most traffic is the place where the most money is made. Today you are going to advertise. Instead of advertising on billboards on the street, you will advertise on social networking sites! So FB's biggest income comes from advertising fees! And if ordinary people, you have not done business, you can't invent a software and a computer! But can't you take advantage of the momentum? In this era of the Internet, it is absolutely possible! For example, if you like playing games, then you can record the process of playing games and make an explanation. You can talk to the computer, just like me now, without showing your face, and then put the video on Youtube! Whenever someone clicks on your video, you can earn advertising money! And when you have mastered the traffic, smart businessmen will take the initiative to find you to cooperate because you are choking their necks, and they want their own brand exposure. The most effective place to advertise in this era, that is, the place with the most traffic, is YouTube! You are also doing publicity like this. And the most important thing is that you have almost zero cost. If you fail, you will fail . But if you succeed, you can just quit your job and travel around the world to earn passive income! In fact, these are just a concept, just a very superficial thing! What you really want is to have a master who has achieved results in both self-media and entrepreneurship! Because in this way, you can save a lot of time for self-exploration, and you don’t need to slowly learn the skills of content writing, speech, seo, design, editing, title, marketing, monetization, etc.! And these are what I can give to my disciples, I will summarize him as a system for you to directly copy and apply to yourself! You just need to be obedient, follow through, and be flexible! I will directly tell you what to do and how to do it. If you are interested in becoming my student, you must enter the link on the video description column to enter our family of Entrepreneurship Business School! I will always take you to start a business inside! And now we will also provide the final pre-discount , and will also give you a permanent membership of the Wealth Freedom Book Club. In addition to listening to the 100 books disassembled by our team, I myself will teach you occasional wealth freedom courses! The most important thing is that we have a FB elite group of thousands of people! We will share real first-hand money-making information in it! And we'll be canceling these extras soon, so don't miss out! Therefore, the most important concepts in "The Art of War" are a few! Win first and then fight! The pursuit is complete victory, defeating the enemy without fighting! Know yourself and the enemy and never be imperiled in a hundred battles! Soldiers who, deception also! And most importantly, take advantage of the momentum! Well, if you have any questions, you can leave me a message! As long as you can find a sentence or two in what I said today that is useful and can help your life to live better, I will be satisfied~ Then, I will continue to share about the following every Thursday at 8:30 Become a rich man, an entrepreneur, an investor, free information on achieving financial freedom If you don't want to miss it, I still appeal to you to subscribe to my channel, and then turn on the little bell! Then selflessly share the video! I sincerely wish the brothers and sisters who liked this video to achieve wealth and freedom as soon as possible! Well, we will see you next week, Bye!